Class Project - Adobe Photoshop, Illustrator, InDesing and Premiere
Credits: Soraya Pérez Contreras | Branding | Spain 2018
Concept:
Develop the naming with the corporate identity and the marketing strategy for a national railway company with a new line of high-speed trains that would circulate throughout Europe.
After an analysis phase, we would come to the conclusion of linking the new high-speed train line with technology, future and innovation, leading us to the concept of space.
• Naming: Lancer
• Slogan: Greeting dreams.
• Slogan: Greeting dreams.
▮ SKETCHES
▮ FINAL LOGOTYPE
Ingles
Español
▮ BRANDBOOK
▮ RRSS MARKETING STRATEGY
The marketing strategy was to engage with customers through a social media campaign where we associated the company with related space news and users had to share their opinions.
Instagram 1
Instagram 2
