Company: EASDA
Client: Concejalía de Igualdad
(Alicante Town Hall)
Real Project - Adobe Photoshop, Illustrator, After Effects and Premiere
Credits: Fourth graphic design students Easda | Marketing Campaign | Spain 2019
Concept:
This calendar is a project carried out by the fourth year (last year) students of the graphic design degree of the School of Art and Superior Design of Alicante (EASDA).
The Department of Equality of the Alicante City Council commissioned us to create a calendar for schools and high schools in the area with the message "Equality in 2020". We would take the UN Sustainable Development Goals (SDG) as a basis but giving it a feminist perspective, highlighting women from around the world with initiatives that aim to transform and improve our world.
Advertising video
Concept:
August Objective number 08: Decent Work and Economic Growth together with the initiative TEJEDORAS DE BIODIVERSIDAD - UNDP.
We visually show how from the use of raw materials from their environment to create objects to sell with with the help the microcredits granted by the companies. Women, in addition to getting money to support their families, also become entrepreneurs and independent.
August Credits: Soraya Pérez Contreras, Blas J. Guillén | Campaña de Marketing | 2019
