“A festive and vibrant campaign for Valencia’s iconic Fallas, designed for EMT to capture the city’s spirit through illustration, motion, and public display.”
Project Description
This project was commissioned by EMT Valencia for the 2020 Fallas celebration. The goal was to visually express the energy and tradition of this cultural festivity through a public-facing illustration campaign. It included a large format poster for bus stops, a video for social media, and adaptations for web platforms, helping connect with both locals and tourists.
Context & Visual Approach
The visual concept embraces the traditional spirit of the Fallas with a modern and cheerful twist. The main illustration features a fallera character surrounded by elements like fireworks, fire, and mascletàs—capturing the sensory overload and charm of the festival. Bright colors and festive motifs were carefully chosen to resonate with the celebration's tone and to ensure high impact in outdoor and digital environments.
Role & Tools
Role: Graphic Designer
Responsibilities: Concept development · Illustration · Motion composition · Visual adaptation
Tools used: Adobe Illustrator · Photoshop · After Effects
▮ Bus Stop Poster
Large-format illustration designed for maximum visibility and cultural relevance at street level.
▮ Social Media Video
Short animation built for online engagement, featuring key visuals from the illustration adapted into motion.
Outcome & Experience
This project allowed me to immerse myself in one of Valencia’s most iconic celebrations and contribute to its visual representation. It reinforced my skills in adapting a single concept across multiple platforms while maintaining consistency, clarity, and local cultural appeal.