“A series of playful, fast-paced micro-campaigns created for a leading intimacy-focused ecommerce, blending bold visuals, pop culture references, and seasonal storytelling.”
Project Description
This project brings together a selection of short-term digital campaigns developed for Diversual, an ecommerce brand focused on wellness and intimacy. Each mini-campaign was live for approximately one week and centred around a specific concept, product, or awareness theme.
My role was to translate the creative vision into visual assets for both web and social media, ensuring consistency, visual appeal, and responsiveness across formats. I worked closely with the marketing team to deliver all graphics under tight timelines.
Context & Visual Approach
These campaigns required quick turnaround times, adaptability to a wide variety of visual themes, and the ability to maintain coherence with the brand's playful and inclusive identity. I was responsible for crafting visuals that captured the essence of each campaign while delivering clean, professional results adapted to desktop, mobile, and social formats.
Role & Tools
Role: Graphic Designer
Responsibilities: Visual asset creation · banner design (responsive) · layout for printed and digital materials · basic motion graphics
Tools used: Adobe Illustrator · Photoshop · After Effects · Procreate
▮ SHARKIN – January 2023
Inspired by both the Shark movie and traditional Japanese art (Kanagawa wave), this campaign promoted a themed product through bold visuals.
Deliverables: Banners · Poster
Deliverables: Banners · Poster
Mobile
Web
Tablet
▮ CHINESE BALLS – January 2023
An educational campaign to raise awareness and increase sales of pelvic floor training products.
Deliverables: Banners · Educational Guide · Motion Graphics
Deliverables: Banners · Educational Guide · Motion Graphics
Guia - Email
Mobile
Tablet
Web
▮ ANONYMOUS – February 2023
A bold, dark-toned campaign referencing the Anonymous collective and The Matrix, used to promote a taboo-topic product.
Deliverables: Banners · Posters · Motion Graphics
Deliverables: Banners · Posters · Motion Graphics
Tablet
Mobile
Web
▮ DOTTY – February 2023
A playful campaign turning “Dotty” into a magic wand, visually inspired by the Harry Potter universe.
Deliverables: Banners · Poster
Deliverables: Banners · Poster
Web
Tablet
Poster
Mobile
▮ VALENTINE’S DAY – February 2023
A lighthearted campaign featuring a custom Cupid character aligned with brand values.
Deliverables: Email Design · Poster · Motion Graphics
Deliverables: Email Design · Poster · Motion Graphics
Email 1
Email 2
Email 3
▮ FATHER’S DAY – March 2023
A warm and inclusive campaign challenging gender stereotypes and celebrating fatherhood.
Deliverables: Banners
Deliverables: Banners
Tablet
Mobile
Web
▮ BELLE – April 2023
A romantic campaign inspired by Beauty and the Beast, reimagining the Belle toy through storytelling.
Deliverables: Banners · Motion Graphics
Deliverables: Banners · Motion Graphics
Tablet
Mobile
Web
▮ EASTER – April 2023
A fun and seasonal campaign equating toys with the sweetness of chocolate eggs.
Deliverables: Banners · Motion Graphics
Deliverables: Banners · Motion Graphics
Mobile
Web
Tablet
Outcome & Experience
Working on these fast-paced campaigns enhanced my ability to deliver high-quality visuals quickly, adapt to changing creative directions, and maintain consistency across multiple touchpoints.
This experience sharpened my skills in asset adaptation, storytelling through visuals, and brand coherence — all while balancing creative demands with short production cycles.