“A bold and expressive set of mini-campaigns designed for a dynamic wellness brand, highlighting storytelling through vibrant visuals, seasonal concepts, and pop culture nods.”
Project Description
This page brings together a curated selection of short-term digital campaigns created throughout 2022 for Diversual, a Spanish ecommerce specialized in intimacy and wellness. Each campaign was designed to last approximately one week and revolved around a specific theme or new product launch.
As part of the design team, I translated each idea into impactful visual assets for both web and social media, adapting the content to different formats while preserving consistency with the brand’s visual identity.
Context & Visual Approach
The campaign aimed to break down stereotypes about fatherhood and suggest personalized gift ideas for different types of dads.
The visual proposal followed a modern, friendly, and illustrative style. My job was to accurately develop all visual materials to match the proposed creative direction across all channels.
Role & Tools
Role: Graphic Designer
Responsibilities: Visual creation · Banner layout · Motion graphics · Poster and story design
Tools used: Adobe Illustrator · Photoshop · After Effects · Procreate
▮ MOLLY STONES - December 2022
A rock-inspired campaign for the launch of the new product “Molly”, drawing visual cues from The Rolling Stones and classic rock & roll aesthetics.
Deliverables: Homepage banners · Motion graphics for web and social media
Deliverables: Homepage banners · Motion graphics for web and social media
Banner Web
Banner Mobile
Banner Tablet
Banner Email
▮ CHRITSMA`S - December 2022
A warm and nostalgic holiday campaign built around classic Christmas movies, aimed at connecting with customers emotionally during the festive season.
Deliverables: Banners for multiple formats · Static story posters · Motion graphics
Deliverables: Banners for multiple formats · Static story posters · Motion graphics
Banner Web
Banner Mobile
Banner Tablet
Banner Email
Outcome & Experience
These short campaigns helped me sharpen my ability to develop creative visuals under tight deadlines while experimenting with diverse thematic styles. The work reinforced my versatility and my ability to adapt quickly to evolving creative needs in a collaborative environment.