Real Project - Adobe Illustrator, Photoshop and After Effects
Credits: Soraya Pérez Contreras, Raquel Carreres and Paola Berná | Marketing Campaign and Graphic Design | Spain 2021
Concept:
Based on the premise that our parents are very cool people, we have created a campaign that offers ideas for the perfect gift for each type of parent. The campaign breaks down stereotypes and is interactive. Users participate by telling us what type of parents they have.
The Claim of the campaign was:
“Cool parents, cool gifts!”
▮ LETTERING & GIF
▮ COOL PARENTS, COOL GIFTS! & E-MAIL
Sport Dad
Loving Dad
Handyman Dad
Chef Dad
Beauty Dad
Adventurer Dad
Country Dad
Gardener Dad
▮ SOCIAL MEDIA & MOTION GRAPHICS