“A vibrant and inclusive Father’s Day campaign, full of personality and illustration, for one of Spain’s leading eco-conscious eCommerce's.”
Project Description
Digital campaign for Father’s Day in 2021 developed by the marketing team at Planeta Huerto.
My role was to produce and adapt all graphic materials based on the visual concept provided by the art director.
I was responsible for the execution and delivery of all visual elements across different formats, including email marketing, animated assets, social media content, and custom illustrations.
Context & Visual Approach
The campaign aimed to break down stereotypes about fatherhood and suggest personalized gift ideas for different types of dads.
The visual proposal followed a modern, friendly, and illustrative style. My job was to accurately develop all visual materials to match the proposed creative direction across all channels.
Role & Tools
Role: Graphic Designer
Responsibilities: Design execution · visual asset production · vector illustration · layout and adaptation of campaign visuals
Tools used: Adobe Illustrator · Photoshop · After Effects
▮ Custom Lettering
Design and execution of a personalized campaign claim used as the central visual identity.
▮ Animated GIF
Creation of an animated visual element to increase engagement across digital platforms.
▮ Email Design
Graphic layout and adaptation of the campaign for email marketing, ensuring visual consistency and readability.
▮ Vector Illustrations
Development of multiple character illustrations representing different types of fathers, created in vector format for scalability and clarity.
Sport Dad
Loving Dad
Handyman Dad
Chef Dad
Beauty Dad
Adventurer Dad
Country Dad
Gardener Dad
▮ Instagram Stories (x2)
Design of two Instagram story visuals, adapted to mobile format and campaign messaging.
Outcome & Experience
This project allowed me to work within a coordinated marketing team and contribute to a campaign aimed at increasing engagement and conversion during a key commercial season.
It helped me refine my ability to execute detailed visual assets across various formats while maintaining consistency and quality.