"A dynamic, beach-inspired campaign combining sports, illustration, and summer vibes to promote six Valencian beaches through iconic Olympic figures."
Project Description
This summer campaign promoted six iconic Valencian beaches, each paired with a different Olympic sport and athlete. The campaign used playful storytelling and visual identity to highlight local pride and athleticism. The illustrations were created by a fellow illustrator, while I was responsible for bringing the project to life through the mobile app and animated promotional video, ensuring consistency across platforms and audience engagement.
Context & Visual Approach
The campaign combined colorful, summer-inspired visuals with dynamic layouts to reflect the energy of both sports and beach culture.
The mobile app offered users an interactive experience where they could explore each beach and its corresponding sport. The promotional video, designed for digital platforms, brought together all elements with smooth transitions, motion design, and music for maximum reach.
The mobile app offered users an interactive experience where they could explore each beach and its corresponding sport. The promotional video, designed for digital platforms, brought together all elements with smooth transitions, motion design, and music for maximum reach.
Role & Tools
Role: Graphic Designer · UX/UI Designer · Motion Design
Responsibilities: App interface design · Motion graphic production · Visual adaptation across platforms
Tools used: Adobe Illustrator · Photoshop · After Effects · Axure
▮ Posters
Large-format promotional posters featuring each athlete and beach pairing, displayed in public spaces.
▮ Promotional Video
Motion graphic video adapted for digital platforms, summarizing the campaign in a dynamic and engaging format.
▮ Mobile App Artwork
Concept, UI design, and layout for an interactive app that lets users explore each beach and its Olympic athlete pairing.
Enter / Registrer
Registrer
Menu
Informatio
General News
Sports News
Olympians
Olympians Biography
Map / Beach Locations
Profile
Outcome & Experience
This project allowed me to work within a collaborative creative team and lead the development of key digital components. It helped me enhance my skills in UI design and motion graphics, especially in adapting cohesive visuals across print and digital media. The campaign’s visual storytelling captured public attention and aligned well with the cultural pride of the region.